Upravo ste tražili vaš idealan smeštaj na booking.com i napustili ste stranicu. Odmah nakon toga primili ste e-mail poruku sa predlozima, a na vašem Facebook nalogu je počeo da se prikazuje oglas baš za tu destinaciju koju ste tražili. Ovo je samo jedan deo marketing automatizacije koju možete implementirati i u svojoj kompaniji.
Kako se odvija marketing automatizacija?
#1
OGLAS
Mi privlačimo pažnju putem oglasa.
#2
POSETA
Potencijalni kupac posećuje naš sajt.
#3
PREGLED
Potencijalni kupac vidi određeni proizvod/uslugu.
#4
SADRŽAJ
Potencijalni kupac ponovo prima sadržaj na nekoliko kanala
#5
KUPOVINA
Zbog personalizovanog sadržaja, potencijalni kupac kupuje proizvod/uslugu.
#6
ANALIZA I OPTIMIZACIJA
Daljom analitikom i optimizacijom povećavamo prihode.
Šta može biti automatizovano?
EMAILI IN SMS
E-mail i SMS su i dalje najviše personalizovni kanali u marketingu. Na osnovu njegovih prethodnih navika i na osnovu proizvoda za koje je bio zainteresovan možemo potpuno prilagoditi poruku primaocu.
CHAT BOTOVI
Putem chat botova možemo u potpunosti automatizovati korisničku podršku. Na osnovu najčešćih pitanja možemo unapred isplanirati ceo dijalog i sprovesti kupca do čina kupovine proizvoda ili usluge.
WEB OBAVEŠTENJA
Odličan alat koji omogućava vašim prethodnim posetiocima da saznaju o novim proizvodima, prodajnim akcijama ili popustima, čak i ako od njih niste dobili neku konkretnu informaciju. Oni su kratki, sažeti i efikasni.
Pouzdani alati
Z obiskom in uporabo tega spletnega mesta se strinjate z uporabo piškotkov. NastavitveSPREJMEM
Politika piškotkov
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